Printemps is launching a new label « unis vers le beau responsable »

Printemps is launching a new label on the theme of "Unis vers le beau responsable" ("United for Responsible Beauty"): a community of 500 attractive and responsible brands. The purpose of the label is to stand as a guarantee of the brands’ positive social and environmental practices. The world is changing fast, and it is up to major players like Printemps to connect people and spark change. Printemps has always embraced the major changes in society by integrating them into its development and democratizing the latest trends. Today, by pursuing a strong and unique commitment to the circular economy, Printemps is furthering its efforts by promoting the positive and sustainable initiatives of responsible brands and citizens.

The “Unis vers le Beau Responsable” label federates a community of over 500 committed brands in all sectors (Fashion, Accessories, Beauty, Home...). The label was created in partnership with brands recognized for their commitment and independent experts. Brands with the “Unis vers le Beau Responsable” label are selected on the basis of demanding social and environmental criteria, taking into account the entire product life cycle: creation and sourcing, manufacturing, distribution, use and maintenance, and end-of-life. It enables us to identify products that enhance:

PEOPLE - ETHICS - NATURE
CIRCULAR AND SUSTAINABLE ECONOMIES

To promote this growing joint effort, Printemps is showcasing brands with its "United for Responsible Beauty" label throughout its retail network, while updating the line as newcomers arrive. The logo displayed in stores and on the label enables shoppers to identify and discover these responsible products.