Printemps

24.01.2025

PRINTEMPS CELEBRATES ITS HERITAGE

In 2025, Printemps celebrates its 160th anniversary with a series of events throughout the year, highlighting its rich history and innovative spirit.  
The first act of this anniversary, the “Primavera, l'Art à la Mode” exhibition opened its doors to visitors on January 14 in the heart of the Printemps de la Femme Atrium.  
Founded in 1912, Primavera - which means “spring” in Italian - was the first design studio to be integrated into a department store, with the ambition of democratizing access to art.  
For the first time in an exhibition of this scale, Printemps is exhibiting a selection of XXL reproductions of textiles from the MAD and the Bibliothèque Forney, as well as catalogs and a hundred pieces of ceramics from the 1920s-1930s from its own heritage collections. In an exceptional atrium, with an air of studio and museum, floral and geometric decorative motifs and color form a common thread that underscores Primavera's modernity to this day.

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