Printemps adopts cryptocurrency payments

A revolution in retail: Printemps adopts cryptocurrency payments! We're proud to announce that Printemps has become the first European department store to accept cryptocurrency payments thanks to a strategic partnership with Binance Pay, the payment solution from Binance, a global cryptocurrency exchange and digital currency wallet management platform, and French crypto payments fintech Lyzi, which connects brands to cryptocurrency users. This partnership, already hailed by the industry, earned Printemps and Lyzi the Bronze Laureate Award in the Innovative Collaboration category at the 11ᵉ Nuit du Commerce Connecté organized by Républik Retail. Recognition that underlines our commitment to pushing back the frontiers of innovation to transform the customer experience.

How does this partnership revolutionize the shopping experience?

• Enabling the more than 6.5 million French crypto-currency users to benefit from new payment options in our 20 Printemps stores across France, thanks to the latest Web3 solutions.
• Improve our customers' shopping experience with functionality ensuring fast, secure and simple payments.

This initiative represents a key step in Printemps' commitment to offering ever more adapted and innovative services, meeting the expectations of a connected and forward-looking clientele.