Printemps

08.11.2024

JULIETTE BINOCHE UNVEILS PRINTEMPS' CHRISTMAS WINDOWS

Printemps inaugurates the Christmas windows of its iconic Paris department store on boulevard Haussmann in the presence of Oscar-winning actress Juliette Binoche, accompanied by Jean-Marc Bellaiche, President of the Printemps group.
For the festive season, Printemps is transforming itself into the “Printemps Express” and inviting its visitors on a most unexpected Christmas train journey! This year, 132 characters bring the windows of Printemps Haussmann to life. All handmade, right down to their outfits taken from the pages of magazines, they are the fruit of the meticulous work of Valérie Cuter, a talented dressmaker with whom Printemps has collaborated for many years. What's more, in the interests of sustainability, the characters, like the sets, are made from recycled materials (cardboard, paper, fabric).  
“Printemps Express” is a celebration of the magic of Christmas, blending tradition and innovation, craftsmanship and eco-responsibility, and inviting everyone to discover this enchanting universe and let themselves be transported by the enchantment of Christmas in Printemps. 

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