Printemps is teaming up with DRESSX, the biggest metafashion retailer, to offer digital fashion to its customers at Boulevard Haussmann.
With 5 digital outfits designed in our new colors, the first physical pop-up of digital fashion offers a real-life phygital experience. Using a digital kiosk, visitors are invited to try and purchase a 100% virtual wardrobe, within an immersive universe combining fashion, artificial intelligence and augmented reality.
This digital wardrobe can adorn an avatar or the customer, through augmented reality technology using a filter seen in video games, the Metaverse and on social media.
On the same theme
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Printemps inaugurates the Christmas windows of its iconic Paris department store on boulevard Haussmann in the presence of Oscar-winning actress Juliette Binoche, accompanied by ...
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THE VEST ON SHOW AT PRINTEMPS
Until October 13, Printemps Haussmann's historic blue cupola houses the temporary exhibition “Vestologie”.
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PRINTEMPS X ESMOD
As part of the ESMOD Talent Show, Printemps awarded the “Prix Printemps” to Nathan Vandenberghe.
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PRINTEMPS AMONG INNOVATION LEADERS
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PRINTEMPS X FOODMARKET®
Taste the world at Printemps! Whether you're a duo or a group, take part in culinary masterclasses at Printemps Haussmann.
PRINTEMPS HAUSSMANN GUIDED TOURS
Discover the secrets of a Grand Magasin: go behind the scenes at Printemps Haussmann!
TYPOLOGY SETS UP SHOP EXCLUSIVELY AT PRINTEMPS
Typology opens a corner at Printemps Haussmann!