Tatiana, Personal Shopper
Marilyn, Personal Shopper
Shade, Personal Shopper
In 1999, Printemps played its role as a trendsetter and adviser by creating a new way to shop online. With its "Webcamers", or Personal Shoppers moving through stores equipped with rollerblades, mobile phone and camera, web users found a new way to discover a selection of items without going to the store!
The webcamers made their first appearance on March 13, 1999, during the store's traditional "Crazy Day", a day of air-themed events to celebrate the arrival of spring-summer collections. But it was not until March 20, 1999, the date of the store's Internet Festival, that this team assumed its full sales role.Now, over 20 years later, Printemps is once again inaugurating a new experience in response to a booming consumer trend: live shopping.
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