With no fewer than three collections, including two Printemps exclusives, the American designer is reinventing its image and even going so far as to offer an “immersive experienced” in the Atrium.
This year, Tommy Hilfiger is reinventing the codes of its urban preppy style by launching a collection centered on its monogram TH.
TOMMY HILFIGER X RICHARD QUINN
This capsule collection was conceived in collaboration with English designer Richard Quinn, known for his unmatched exuberance.
AN IMMERSIVE EXPERIENCE AT PRINTEMPS
In a nod to the show that marked Tommy Hilfiger’s return to New York Fashion Week, the Atrium transformed into a genuine runway show.
Reminiscent of a catwalk, the space was imagined as an bustling backstage environment. Within a structure made with scaffolding, the backdrop sparkles with mirrors that decorate the monochrome blue space. Just like its TH Monochrome line, the new logo appears on the floor in an all-over print pattern.
Along the walls, giant avatars reveal the spectacular silhouettes of the capsule collection imagined by Richard Quinn in collaboration with Tommy Hilfiger, illuminated by oversized lightboxes.
The silhouettes are presented on a central podium in the shape of a flower with five petals that echo this unique new line.
Visit your local Printemps department store or Printemps.com for a unique digital adaptation of this experience.
For a fully immersion option, the experience continues online with a monochrome blue catwalk, where visitors can scroll through 3D silhouettes and admire every detail of the looks and accessories from the different collections.
It's like experiencing a live fashion show from the comfort of your home.
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