Printemps Haussmann is hosting the first pop-up store in France for icebreaker, the pioneering brand of eco-responsible outdoor clothing.
One of our “United for Responsible Beauty” labeled brands, the brand from New Zealand has offered technical products made from natural fibers that allow their wearers to experience outdoor adventures to the fullest. Icebreaker designs natural and functional clothing as an alternative to synthetic clothing.
For the opening of the pop-up store, the adventurer-explorer Mike Horn, ambassador of the brand, came to meet with visitors for an exclusive conversation in the 7ème ciel, the floor dedicated to the circular economy.
A space dedicated to the brand's new fall-winter collection is on display on the third floor of Printemps Homme until November 15.
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